As the Chair of A2ii’s Governing Council, Peter Braumüller represented the A2ii at the 2018 NAIC International Insurance Forum. The Forum was attended by more than 340 participants, many of them supervisors and industry representatives from the US. On a panel session dealing with the role of insurance in emerging markets, Peter Braumüller emphasized the role of regulation and supervision for improving access to insurance by the so far underserved. He highlighted a number of key challenges and risks in supervising inclusive insurance markets that new approaches tend to create. In particular, caution is required in approaching the consumers who are less informed about insurance or are new to insurance business altogether. Inadequate sales approach in microinsurance could result in damaging relationships with a large number of policyholders in their often first experience with insurance, thus damaging trust in the market long-term.