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Stimulating Demand: The Supervisor’s role in building Insurance Awareness – A2ii-IAIS Consultation Call


Lack of insurance demand is one of the most important obstacles for the development of responsible inclusive insurance markets. In managing risk, the unserved and underserved population generally do not know which risk management tools – such as insurance – exist, and they do not trust the insurance sector. This has an important impact on the willingness to buy and renew insurance products. Although first-hand experience with insurance products is the most effective tool to increase insurance awareness, risk management and insurance awareness programmes also play an important role to confront the demand challenge. 

In the next A2ii-IAIS Consultation Call on Thursday, 18 July  2019, we will provide supervisors with insights and country examples on how they can encourage cost efficient and impactful financial education programmes that promote risk and insurance awareness. In particular, during the call, we will try to answer the following questions:

  • How do the promotion of risk and insurance awareness fit together?
  • How do you ensure that risk and insurance awareness programmes have an impact?
  • How do you ensure that risk and insurance awareness programmes will be sustainable and available over time and who should pay for them? How do you create intelligent public-private partnerships?
  • What is the difference between financial education, marketing and the insurers' disclosure obligations? What is the role of the supervisor?

The call will be held again in three different languages - English, French and Spanish at the following times: 

9am (CEST) English || 11am (CEST) French || 3pm (CEST) English || 5pm (CEST) Spanish

Important note: Indicated times are Central European Summer Time, as effective in Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna. Follow the links to convert the time to your local time.

Please note that similar to the last calls, this call will be held again using the WebEx platform. When you have registered, you will receive an email with a link to the Webex call including more information on how to join the session. Please note that these calls are restricted to supervisors only. 

To help make the session more interactive we strongly encourage participants to send questions in advance and/or raise questions on the call. If you have any questions that you would like to see addressed on the call, please send them to

Thursday, 18. July 2019 9:00 AM
1 day
Knowledge category:
Consultation Calls
Market Development